2023 Mercedes-AMG Project ONE

From Formula 1 to the Road. Pure Motorsport, Redefined.

The 2023 Mercedes-AMG Project ONE is not just a hypercar — it's a street-legal Formula 1 machine. Developed directly from Mercedes-AMG’s dominant F1 program, the Project ONE brings unprecedented hybrid performance and aerodynamic intelligence into a design built for both the track and the most exclusive private garages in the world.

Finished in Grey with a minimalist Black interior, this car is an icon of stealth, speed, and race-bred technology.

Now available at Exotic Cars Dubai, this is one of the rarest and most technologically advanced hypercars ever built.

Exterior — Grey Aerodynamics with Track Presence

The matte Grey exterior underscores its purpose-built design — sculpted entirely by wind tunnel data and F1-derived aerodynamics. Every line and surface has a job: to cut drag, direct airflow, and generate downforce at speed.

Signature exterior features include:

1. Active front splitter and rear diffuser
2. Retractable rear wing with DRS (Drag Reduction System)
3. Roof-mounted air intake feeding the V6 hybrid system
4. Lightweight carbon fiber monocoque and body panels
5. Center-lock forged magnesium wheels with Michelin Pilot Sport Cup 2R tires

The result? Hyper-aggressive form meets flawless function — and it looks devastatingly good in grey.

Interior — Black Carbon-Fiber Cockpit

Inside, the Black interior is raw, minimalist, and uncompromising. Inspired by Formula 1 cockpits, it features:

1. Bare carbon fiber bucket seats integrated into the chassis
2. Rectangular F1-style steering wheel with digital telemetry and drive mode selectors
3. Dual HD displays for infotainment and telemetry
4. Fixed racing pedals and adjustable steering column

There’s no excess, no distraction — just racing purpose and extreme exclusivity.

Performance — 1,063 HP F1-Derived Hybrid Powertrain

At the heart of the Project ONE lies a 1.6-liter turbocharged V6 hybrid, adapted directly from Lewis Hamilton’s championship-winning Formula 1 car. Paired with four electric motors, the system produces a combined 1,063 horsepower, delivered to all four wheels.

Performance stats:

1. 0–100 km/h in 2.9 seconds
2. 0–200 km/h in 7.0 seconds
3. Top speed: 352 km/h (electronically limited)
4. Full electric mode for city driving
5. Rev limit: 11,000 RPM

This is the only road-legal car in the world with an actual Formula 1 engine, built to dominate both racetrack and collector status.

For Dubai’s Most Elite Drivers and Collectors

Whether displayed at a private penthouse in Emirates Hills or exercised on Yas Marina Circuit, the 2023 AMG Project ONE in Grey with a Black interior is the ultimate fusion of championship engineering and collector-grade rarity.

With only 275 units produced globally, ownership is a symbol of extreme exclusivity.

Now Available at Exotic Cars Dubai

Experience the 2023 Mercedes-AMG Project ONE, finished in Grey with a Black interior — a street-legal Formula 1 masterpiece — now available at our flagship hypercar showroom.

Visit Us At:

Exotic Cars Dubai

First – MSM 1 Building, Sheikh Zayed Road, Al Safa, Dubai

📍 View on Google Maps

Website: www.exoticcars.ae